The Antigua Spring Men's Performance Golf Collections introduced a new color palette of bright accent colors for it's Spring '12 Golf Wear Collections, and have since brightened the color value for it's Spring 2013 offering. These trending pop colors are used as subtle details, created to appeal to a wide age demographic of both male and female golfers in both of this seasons Men's and Women's Golf Wear Collections.
"For Spring 2013, the focus of pop accent colors on less conspicuous fabrications throughout the collections shows off the styling and design features of the individuals garments," said Sean Gregg, Director of Product Development for Antigua.
"The collections are current in both color and design trend, and are additionally embellished with performance enhancing features by incorporating Antigua's proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology to produce collections that are both merchandized appropriately for the season while offering performance functionality" Gregg added.
For Spring '13 Antigua introduces PERFORMANCE-72 into it's golf fashion collections. The launch of this trademarked Performance-72 branding represents the benchmark for quality, fit, style and performance functionality on all of it's fashion golf wear collections. Each color story is designed to be merchandised together and to be presented on the retail floor as a collection and the Performance-72 branding trim is color coordinated to match each color story, representing both the brand as well as allowing the consumer to pair up merchandise readily for coordinating confidently on and off the course.
Performance-72 (PRF-72) epitomizes the standard that golf fashion should achieve. It is performance fashion golf apparel at it's best.
COLOR STORIES AND STANDOUT STYLES:
The Antigua Men's Collection takes it's new color palette a step bolder and brighter for their Spring 2013 collection. The new pop color palette that Antigua introduced last season has expanded to include six invigorating colors: Lapis, Margarita, Apple, Melon, Phlox, and Zest.
"The reaction to, and acceptance of the direction we're taking with the new color palette has been extremely strong", said Sean Gregg.
Lapis is a brilliant hue of the more traditional blue, a color grouping that merchandizes well with items that are already in a golfer's wardrobe.
Margarita is a neon take on lime, and is paired with a variety of neutral shades such as Steel, Silver and White. This color offering is expected to become another best-seller for this next season, as Sean Gregg noted that "The dominant color in the market overall is currently lime green, and our Keylime color sold out in every style last season."
Margarita is also used as an accent to Black, for example, the Torrent Polo looks exceptional in Black accented in Margarita and Smoke as contrast stripes on specifically the 3-button placket, under-collar, and on the cut-and-sewn cuffs. The Torrent polo, as do all the performance polos, features Desert Dry™ moisture management technology.
Apple green is a perfect color group for those who want a little more tradition to their pop color, and is merchandized with the color Navy to create a vibrant contrast color story. The color Navy was brought back into the performance color palette this season with the intention of having a bright accent color paired with it.
Zest is a lemon-drop yellow, as another fast trending pop color in the market and included in this seasons collection. Zest is subtly used to accent the smokier color shades in this new collection, such as Black, Steel, and Silver, and as a contrast accent color on collars, cuffs and plackets.
Similarly, the Melon orange and Phlox pink color groups are merchandized with a smoky color palette, which allows the pop colors to bring life to the neutral shades and not overwhelm.
For a blast of pop color, style Surge is sure to be a standout style. A textured horizontal pique stripe is offered in the entire range of this seasons colors representing the palette in it's entirety as a tonal solid polo with white being featured as the neutral shade in the form of a contrast cover-stitch detail. Style Surge can be a featured lead piece in any of the collections color stories.
Conversely, the Pulse polo in any of the subtle neutral colored ombre patterns includes a bright contrast cover-stitch color at the top shoulder seam, underarm seam and side seam, as well as on the placket and the inside back yoke panel.
Style Montage, a jacquard tonal abstract geometric polo, is already a big seller in the collection, bringing together a perfect combination of performance function with fashion styling. This polo features Desert Dry Xtra-Lite D2XL moisture management technology offered in a variety of solid tonal brights.
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