PERFORMANCE-72 is Performance with Style
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The Antigua Group, Inc. - one of the nation's
leading designers and marketers of genuine sports apparel under its
Antigua brand - is excited to unveil their Spring 2013 Men's collection.
The Antigua Spring Men's
and Women's Performance Golf Collections introduced a new color palette
of bright accent colors for it's Spring '12 Golf Wear Collections, and
have since brightened the color value for it's Spring 2013 offering.
These trending pop colors are used as subtle details, created to appeal
to a wide age demographic of both male and female golfers in both of
this seasons Men's and Women's Golf Wear Collections.
"For Spring 2013, the
focus of pop accent colors on less conspicuous fabrications throughout
the collections shows off the styling and design features of the
individuals garments," said Sean Gregg, Director of Product Development
for Antigua.
"The collections are
current in both color and design trend, and are additionally embellished
with performance enhancing features by incorporating Antigua's
proprietary Desert Dry and Desert Dry Xtra-Lite moisture management
technology to produce collections that are both merchandized
appropriately for the season while offering performance
functionality" Gregg added.
PERFORMANCE-72 (PRF-72)
For Spring '13 Antigua
introduces PERFORMANCE-72 into it's golf fashion collections. The launch
of this trademarked Performance-72 branding represents the benchmark
for quality, fit, style and performance functionality on all of it's
fashion golf wear collections. Each color story is designed to be
merchandised together and to be presented on the retail floor as a
collection and the Performance-72 branding trim is color coordinated to
match each color story, representing both the brand as well as allowing
the consumer to pair up merchandise readily for coordinating confidently
on and off the course.
Performance-72 (PRF-72)
epitomizes the standard that golf fashion should achieve. It is
performance fashion golf apparel at it's best.
COLOR STORIES AND STANDOUT STYLES:
The Antigua Men's
Collection takes it's new color palette a step bolder and brighter for
their Spring 2013 collection. The new pop color palette that Antigua
introduced last season has expanded to include six invigorating colors:
Lapis, Margarita, Apple, Melon, Phlox, and Zest.
"The reaction to, and
acceptance of the direction we're taking with the new color palette has
been extremely strong", said Sean Gregg.
Lapis is
a brilliant hue of the more traditional blue, a color grouping that
merchandizes well with items that are already in a golfer's wardrobe.
Margarita is
a neon take on lime, and is paired with a variety of neutral shades
such as Steel, Silver and White. This color offering is expected to
become another best-seller for this next season, as Sean Gregg noted
that "The dominant color in the market overall is currently lime green,
and our Keylime
color sold out in every style last season."
Margarita is also
used as an accent to Black, for example, the Torrent Polo looks
exceptional in Black accented in Margarita and Smoke as contrast stripes
on specifically the 3-button placket, under-collar, and on the
cut-and-sewn cuffs. The Torrent polo, as do all the performance polos,
features Desert Dry™ moisture management technology.
Apple
green is a perfect color group for those who want a little more
tradition to their pop color, and is merchandized with the color Navy to
create a vibrant contrast color story. The color Navy was brought back
into the performance color palette this season with the intention of
having a bright accent color paired with it.
Zest is a
lemon-drop yellow, as another fast trending pop color in the market and
included in this seasons collection. Zest is subtly used to accent the
smokier color shades in this new collection, such as Black, Steel, and
Silver, and as a contrast accent color on collars, cuffs and plackets.
Similarly, the Melon orange and Phlox
pink color groups are merchandized with a smoky color palette, which
allows the pop colors to bring life to the neutral shades and not
overwhelm.
For a blast of pop color,
style Surge is sure to be a standout style. A textured horizontal pique
stripe is offered in the entire range of this seasons colors
representing the palette in it's entirety as a tonal solid polo with
white being featured as the neutral shade in the form of a contrast
cover-stitch detail. Style Surge can be a featured lead piece in any of
the collections color stories.
Conversely, the Pulse
polo in any of the subtle neutral colored ombre patterns includes a
bright contrast cover-stitch color at the top shoulder seam, underarm
seam and side seam, as well as on the placket and the inside back yoke
panel.
Style Montage, a jacquard
tonal abstract geometric polo, is already a big seller in the
collection, bringing together a perfect combination of performance
function with fashion styling. This polo features Desert Dry Xtra-Lite
D2XL moisture management technology offered in a variety of solid tonal
brights.
FABRIC STORIES:
This season new
performance fabrics were developed with finer yarns to create ultra
lightweight knits in textures and in flat jerseys and interlocks that
update the hand, drape and appearance of the traditional polo.
By using the finest
denier yarns available, Antigua has achieved super soft, super
lightweight fabrics that provide the same coverage as other poly knits,
but allow for faster wicking, additional breathability and less
restriction in movement.
Desert Dry™ Technology is
created exclusively for Antigua to absorb and wick moisture quickly
& evenly to achieve the most efficient evaporation possible to keep
golfers comfortable and dry.
Desert Dry™ XTRA-LITE
(D2XL) is a combination of Antigua's exclusive Desert Dry™ moisture
wicking feature combined with specially constructed ultra-light fabrics
for maximum wicking performance and optimum comfort.
About Antigua
Headquartered in
Peoria, Ariz., The Antigua Group, through its license sports division,
holds license agreements with the NFL, Major and Minor League Baseball
(MLB), the National Hockey League (NHL) and the National Basketball
Association (NBA), along with numerous American universities and
colleges for men's, women's and children's apparel, headwear and
outerwear. Antigua additionally designs, produces and supplies product
for corporate America and specialty retail managed under its corporate
division. Its golf division also holds license agreements with the PGA
TOUR, LPGA and the PGA of America.
Find Antigua on the web at: www.Antigua.com and ShopAntigua.com
Like Antigua on Facebook at: facebook.com/Antigua
Follow Antigua on Twitter at: twitter.com/AntiguaWear
Watch Antigua YouTube videos at: youtube.com/AntiguaWear
The Antigua Group, Inc. 16651 North 84th Avenue, Peoria, Ariz., 85382
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