Thursday, September 27, 2012

Antigua's 2012 Performance Golf Collection is Color

The inspiration for Antigua's 2012 performance golf collection is color, and in bringing this inspiration to life Antigua has developed for the collection six different color groups, including the Wedgewood/Cobalt group, focusing on bright, bold colors. "We found many ways to weave our 'pop' colors in as subtle details while keeping them sharp and proud," says Sean Gregg, Director of Product Development at Antigua, "and tried to focus on how a color affects the textures of its complementing neutrals and sits as a critical contrast as the spark to the paler surroundings."

The 2012 performance collection has been merchandised to tell one cohesive story about color between all six groups,    and the Wedgewood/Cobalt group brings to that story the cool wedgewood and cobalt blues that, paired with shades of grey and every shade of neutral, form an unexpectedly pleasing palette. "The philosophy during the development cycle is that each garment be built to stand alone – as though you were creating someone's 'favorite' piece – and build those pieces out to assemble a full collection of favorites," says Gregg. "With the wide selection of shirts, shorts, outerwear and hats offered in the Wedgewood/Cobalt group, any piece from this group may be combined with any others to create a fashion-forward golf ensemble that's both simple and elegant."

Add to this the tie-in with the complementing outerwear which Antigua has expanded on in both layering styles as well as sweaters, vests and wind shells, and the color story and presentation is enhanced even further. 
  
The Berry/Bordeaux group is highlighted by bright berry shades that pair with shades of grey and every shade of neutral to form an unexpectedly pleasing palette, an essential component of the single color story of the 2012 performance collection. With the wide selection of shirts, shorts, outerwear and hats offered in the Berry/Bordeaux group, any piece from this group may be combined with any others to create a fashion-forward golf ensemble that's both simple and elegant.

The Keylime/Oasis group, pairing its core colors with shades of grey and every shade of neutral, forms an unexpectedly pleasing palette. "The philosophy during the development cycle is that each garment be built to stand alone – as though you were creating someone's 'favorite' piece – and build those pieces out to assemble a full collection of favorites," says Gregg. "The Keylime/Oasis group offers a wide selection of shirts, shorts, outerwear and hats, so any piece from this group may be combined with any others to create a fashion-forward golf ensemble that's both simple and elegant."

The Melon group is highlighted by a sharp melon orange that pairs with shades of grey and every shade of neutral to form an unexpectedly pleasing palette, an essential component of the single color story of the 2012 performance collection.  








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