The Swing Jacket golf training product has risen
from the ashes, literally, and is back in the market, better than ever.
The
new product was officially launched at the Tour Edge Media Classic in
January of PGA Merchandise Show week. And it was met with rave reviews.
"The
Swing Jacket is a very well thought out and constructed training aid
that I find works equally well with full swings, chip shots and
putting," said freelance golf equipment writer Ed Travis.
When
it debuted over a decade ago, the Swing Jacket became an instant
success as a golf swing trainer, a rarity in the golf industry. Unlike
competing products the patented Swing Jacket automatically trained
golfers to repeat the core fundamentals of a simple, repeatable,
efficient swing. Developing an effective swing was no longer such a
daunting challenge.
In
2007, however, the Swing Jacket went up in smoke. The company's factory
burned down, along with all the dyes, molds and product. It was a
complete loss.
Most
people would have buried the company in the ashes of that fire. But
Bill Walsh isn't most people. After some time of mourning, Walsh
regrouped, organized new financial backing, recreated the product, and
brought Swing Jacket back to life - better than ever.
Walsh is pleased that the long road back is now official.
"I
believe we had just scratched the surface with Swing Jacket before the
fire," said Walsh, based in Calgary, Canada. "The product can really
serve as a player developmental tool for the golf industry, because it
makes learning the proper golf swing very simple. One of golf's issues
is that people walk away from the game because they find it just too
difficult to learn. Swing Jacket addresses the issue head-on."
The
Swing Jacket is the only product that physically guides golfers through
a connected, on-plane swing. Whether you use the Swing Jacket hitting
whiffle balls in the back yard, taking practice swings in the living
room or on the practice tee, each swing is automatically training your
body to repeat that optimal swinging motion. By imposing a level of
consistency on each swing, the Swing Jacket locks key swing fundamentals
into muscle memory.
"The
product had developed such a strong reputation of delivering great
results that after we ran out of inventory, used Swing Jackets were
selling on E-bay for up to 1.5 times our price," said Walsh. "I was
getting phone calls and e-mails every day from people looking to buy the
product. Now that we're back on the market with an even better product,
demand has been really strong."
The Swing Jacket wasn't just an afterthought when it reached the marketplace.
"We
spent 2.5 years and almost $1M to bring the product to market," said
Walsh. "We retained the world renowned Human Performance Laboratory to
help us understand the bio-mechanics of the optimal swinging motion and
then distill that motion down to the core fundamentals that characterize
it.
"We
tested 52 prototypes on hundreds of golfers before we arrived at the
design we sell today. Used properly it will absolutely help any golfer.
We've sold over 100,000 units in 54 countries ranging from PGA Tour
players who use it to refine their motion to the raw beginners who want
to develop sound fundamentals right out of the gate."
ABOUT SWING JACKET
The
patented Swing Jacket is the only swing training technology that
physically guides athletes through a fundamentally perfect golf swing.
Described by some of the top teachers in the country as "Golf's Ultimate
Swing Teacher", the Swing Jacket automatically trains golfers to
memorize a connected, on plane swing by making each swing so consistent.
Now everyone can experience the FEEL of hitting shot after shot long
and straight without having to think about how they are going to improve
their swing. The only product that comes with an unconditional "Great
Swing Guarantee".
